Our Story
Spreading hope through art and code.
The Okay brand started with a vision to harness the power of art and code to inspire change, shift culture, and push the boundaries of what is possible using Web3 technology.
Disrupting Digital Collectibles
The company’s flagship collection, Okay Bears, launched in April 2022 with immediate success. The demand was unprecedented, breaking digital collectible records with $18 million in sales within 24 hours and amassing over $150 million in trading volume since.
Digital collectors responded to the brand’s memorable art and core positive message, “We’re all gonna be okay.” A dedicated global community quickly grew, affirming the need for a brand that speaks to the everyday hero, resilient through the grind.
Since this breakthrough launch, Okay has eclipsed the digital space and built partnerships that have resulted in real-world impact, from charitable projects to physical products with groundbreaking Web3 innovation.
Remarkably, Okay is the only digital collectibles brand signed with IMG—the world’s largest brand licensing company.
Okay digital collectibles are owned by a diverse, global community united with a mission to spread hope through art and code, online and in the real world.
The Okay Bears flagship digital collection includes 10,000 unique PFPs (profile pictures) which are sometimes used by collectors to represent their online personas.
The Okay brand and products are lovingly crafted by a highly experienced team of art & design professionals. Expect freshness.
At the heart of the Okay brand and online community is a powerful message, that “We’re All Gonna Be Okay.” Everyone is welcome.
“Okay Bears has shown that digital collectibles can be a powerful tool for mobilization and empowerment, creating a global community that exudes positivity and support. Their brand message and values have resonated with people across the world.”
Bruno Maglione, President of Licensing at IMG
CULTURE & COMMUNITY
The global Okay community is diverse, creative and inclusive. At its heart are thousands of everyday people, aligned with a love for quality digital art collectibles and united with a positive purpose.
It has also organically attracted various personalities, including athletes, actors, gamers, models, and those who own Okay collectibles.
Thousands of individuals from around the world unite in positivity to spread hope, embodying the Okay message: “We’re All Gonna Be Okay.”
The Okay community was proudly born on the internet, but transcends into real-life meetups, gatherings and events.
Creativity, collaboration, culture and fun are at the heart of the Okay online community experience, especially on Twitter and Discord.
The Okay team collaborated with NBA’s Lonzo Ball & HEIR to build basketball courts in Zo’s local highschool, using funds raised from a custom Zo collectible at auction.
Using digital collectibles to raise funds for meaningful causes is a unique and emerging trend fully embraced by the Okay brand.
Living the brand mission, “We’re All Gonna Be Okay” transcends internet culture into real world activations, benefitting communities around the world.
CONSCIOUS COLLECTING
The Okay mission is to spread hope through art and code, resulting in meaningful real-world impact globally, including a collaboration with NBA champion Lonzo Ball and HEIR; auctioning a custom-made “Zo” Bear. The funds from the auction built two basketball courts at Zo’s local high school, empowering students from the neighbourhood.
Charity Partnerships
Through its charitable initiative Okay Cares, the company has embedded giving in their DNA and has worked with Movember and the United Nations. Most recently, they have entered a partnership with (RED). Project (RED) partners with the world’s most iconic brands—including Apple, Louis Vuitton, Jeep, and more—to create products and experiences that fight AIDS and the injustices that enable pandemics to thrive.
The Okay x (RED) partnership aligns two brands taking meaningful action together, harnessing the power of their communities to fight health injustices.
The Okay Bears community supported UN Refugees in moments of urgent need during the 2023 Turkiye earthquake, raising over $20,000 and global awareness.
In partnership with Movember, thousands of Okay Bears collectors expressed their support and raised funds for important mental health causes.
Global collectible toy brand Mighty Jaxx licensed the Okay Bears brand to offer collectors limited edition figures for their individual Bears.
Brand Design (Europe) licensed the Okay Bears brand with plans to supply lifestyle apparel and clothing to major fashion retailers.
Brand Licensing
Okay digital collectibles are brand-friendly and have attracted IP licensing deals and collaboration with established partners.
Okay is now one of the only NFT-born brands to be selected by Mighty Jaxx to launch high-end collectible toys and Brand Design, supplying apparel to global fashion retailers.
Platform Experience
Through its celebrated loyalty and rewards platform, Three, the Okay community enjoys a unique blockchain-enabled collectible experience designed for digital collectors, providing delight, fun and flex for many daily active users.
The innovative Okay+ platform enables co-marketing, sponsored tweets and powerful opportunities for advertising partners.
Designed from the ground-up with digital collectors at heart, the unique Web3-powered Three platform from Okay enables a memorable, compelling experience.
The Okay community is highly engaged online, generating millions of Twitter impressions with positive, memorable art & branding messaging designed to uplift & inspire.
Brands have unique potential to co-market with the Okay+ Sponsored Tweet offering, which authentically activates Okay community members to promote new products.
Okay is built on the belief that creativity, collaboration, and community have the power to spread hope today and celebrate the everyday hero in the daily grind of life. The company’s strength is seen in its unique collaborations, Web3 innovation, and dedicated community that continues to grow, unified through the universal message: we’re all gonna be okay.
