Disrupting Digital Collectibles
The company’s flagship collection, Okay Bears, launched in April 2022 with immediate success. The demand was unprecedented, breaking digital collectible records with $18 million in sales within 24 hours and amassing over $150 million in trading volume since.
Digital collectors responded to the brand’s memorable art and core positive message, “We’re all gonna be okay.” A dedicated global community quickly grew, affirming the need for a brand that speaks to the everyday hero, resilient through the grind.
Since this breakthrough launch, Okay has eclipsed the digital space and built partnerships that have resulted in real-world impact, from charitable projects to physical products with groundbreaking Web3 innovation.
Remarkably, Okay is the only digital collectibles brand signed with IMG—the world’s largest brand licensing company.