Okay Bears is a collection of 10,000 unique digital collectibles that represents an online cultural shift, proudly embodying the idea of being okay. The brand was launched in April 2022 and broke all digital collectible records by generating an unprecedented $18 million in sales within 24 hours of its launch.

The memorable art and core positive message, "We're all gonna be okay," resonated with digital collectors, leading to the rapid growth of a global community that strives to be a force for good.